This Just In: Broad eyes Downtown for museum

All of Downtown has been abuzz this week after billionaire developer/philanthropist Eli Broad officially announced that a Grand Ave site is also under consideration for his $60 million art museum and foundation headquarters. Just last week, we reported that a strange site in Culver City was Broad's elusive third choice. But the President of neighboring West LA College has heard nothing from Broad's people, so that revelation may have been a distraction.

Broad obviously has very strong ties to--and friends in--Downtown, from his support of the lingering Grand Ave behemoth to his recent $30m bailout of MOCA. Impatient with developer Related Co.'s inability to get things going on Grand Ave, Councilwoman Jan Perry has expressed excitement at the prospect of Broad moving in nearby. The site under consideration is a surface parking lot on the south side of Disney Hall, sunken below street level on Grand Ave. The lot is one of the smaller parcels owned by Related Co., a developer that has been hit hard by the real estate setback, and is waiting for the capital market to rebound before plowing forward. Related would likely get an extension on their city-mandated deadline to break ground if some of the land is sold to Broad's project.

The City of Los Angeles was initially left out of consideration for the museum. In old age and frustrated by a lifetime of red tape, Broad is desperate to expedite this project as much as possible. But Santa Monica's city council isn't voting on the deal until next month - a time frame that may prove to hurt their bid. Some Santa Monicans argue however that the city is offering too many concessions to bring Broad's museum to the derelict Civic Park neighborhood (selling the land for $1, for example); they believe a much better deal can be reached via a developer who has commercial plans for the site. Meanwhile, Beverly Hills, who doesn't even own the property Broad wants, might as well kiss its chances good bye.

Source: Santa Monica Daily Press; Photo: Eric Richardson