Struggling KB Home Teams with Disney to Offer Themed Rooms

Fortune 500 homebuilder KB Home, which has been hit particularly hard by the housing crisis, recently announced a collaboration with the Walt Disney Company offering kids' bedrooms designed with specific Disney-related themes. The kids' rooms, which will be optionable in all KB Home developments, will be available in Classic Pooh, Disney Princess, "Cars," or Hannah Montana. The company already offers custom interior design options branded with Martha Stewart, a franchise that never really recovered from the scandal years back.

KB Home, founded by local billionaire Eli Broad, has been riddled with varied suits and trading scandals since 2001. Because of their repeated successes in explosive markets like Texas, Florida, and Southern California, the homebuilder has been dealt a series of heavy blows due to emptied Sunbelt demand.

The arrangement with Disney seems like it would have been a great luxury investment in a time of prosperity. But who's thinking about the theme of their child's bedroom when they're trying to figure out if they can even afford to own a house? Disney has consistently proven itself a marketing genius, embracing breadth and depth in their promotion saturation. What better place to advertise than permanently and pervasively in a child's bedroom? But something tells me KB Home should be putting their creative energy elsewhere...like trying to make people forget about their association with nightmare mortgager Countrywide.